I’m Michelle Karissa, a New York-based media creative with a deep passion for fandom culture and beauty branding. I hold a BA in Media Studies from Hunter College, focusing on Emerging Media.
I spearheaded BTS fan projects for two major tours: The Red Bullet NYC stop on July 16, 2015, and Love Yourself Newark shows on September 29, 2018—creating digital campaigns, and event activations that connected thousands of fans and collaborated with prominent fan accounts, strategically amplifying reach and engagement with my fan account ARMYUNITEDBTS and a 10k Facebook group.
Now, as Social Media Manager for Support Women DJs, I’ve grown TikTok by 200%, and on the side, I am a beauty content creator who has worked with companies like Miniso, Kiehls, and Fwee, blending pop‑culture insight with strategic storytelling.